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Mobility solution

SAFER MOBILITY SOLUTIONS

Understanding and improving driving behavior requires more than basic telematics. 

Michelin brings together data on driver behavior, road context, and mobility intelligence to help fleets and public authorities reduce risks, prevent incidents, and make better decisions. 

  • 95% of road crashes are linked to driver behavior (European Commission, 2024).  

  • Our solutions leverage data from 1.3M+ vehicles and 40,000+ mobile apps to identify risks before accidents occur. 

  • Every crash avoided improves safety, reduces costs and prevents downtime through contextual, personalized insights. 

DISCOVER OUR SAFER MOBILITY SOLUTIONS

Built for both professional fleets and road authorities seeking to understand driving behavior in context and proactively reduce road risks. 

Reveal and Act on Road Risks Before Incidents Occur 

If you plan, manage, or study road networks, you need visibility into what’s happening before crashes occur. By analyzing real driving behavior from connected vehicles and mobile applications, you get access to early indicators of risk: places where braking spikes, speeds fluctuate unexpectedly, or infrastructure creates stress. These patterns reveal hazardous areas and emerging hotspots long before they appear in accident statistics. 

You can explore these insights on interactive maps that show exactly where the road environment influences driver behavior. This lets you pinpoint the segments that need attention and evaluate the impact of any changes you make, whether that’s modifying a layout, adding signage, or adjusting speed policies. 

If you work for a municipality, a transportation agency, an engineering firm, or a research organization, this helps you make better decisions, backed by evidence. You can prioritize your investments with confidence, intervene earlier, and ultimately make the road network safer and more predictable for everyone. 

Reveal and Address Road Risks Using Real‑World Driving Behavior

If you manage drivers or operate a fleet, you need more than raw telematics: you need to understand why certain behaviors happen. That’s exactly what this approach gives you. By combining your fleet’s driving data with signals from more than a million connected vehicles, detailed Michelin road‑context information, and historical accident data, you finally see driving behavior in its real context. 

You get a clear picture of how your teams actually drive on each type of road. Harsh braking, speed, or acceleration events are interpreted based on the environment: curves, roundabouts, pedestrian zones, slopes, and the typical speeds of other road users. This means you no longer have to rely on generic thresholds: you get fair, contextual insights that reflect your drivers' reality. 

You can identify risky zones earlier, reduce crash-related costs, and support your teams with personalized guidance they recognize as fair and relevant. Ultimately, it helps you protect your drivers, your vehicles, and the communities where you operate. 

MOST COMMON QUESTIONS ABOUT OUR MICHELIN SAFER MOBILITY SOLUTIONS

Why is driving behaviour so important for road safety?

Because 95% of road crashes are linked to driver behaviour, making it the single most influential factor in accident risk. Understanding how people drive — and in which context — is essential to reducing incidents. 

Why is context (infrastructure, road layout, traffic patterns) necessary to assess risk?

Risk does not come from behaviour alone. Road features such as curves, roundabouts, intersections, pedestrian areas, and speed‑typical segments all influence how drivers react. By combining road context + driver behaviour, organisations gain a far more accurate picture of where risks come from. 

How do near‑misses and behavioural trends help prevent future crashes?

Near‑miss indicators (e.g., harsh braking, excessive speed relative to typical flow) reveal precursor patterns before crashes occur. Safer Roads uses this information to highlight risky areas ahead of time, allowing proactive interventions and anticipation of risky zones for drivers. 

How does Safer Journey help reduce incidents?

By identifying risky zones (frequent harsh braking), high‑speed segments, and behaviours that differ from typical patterns, Safer Journey helps fleets act early with targeted coaching, reducing exposure and crash risk. 

What makes the coaching fair and contextual?

Drivers are compared based on identical road conditions — not generic thresholds. A braking event on a curve or a high‑speed zone is interpreted differently than on a straight, empty road. This ensures fair, personalised coaching instead of blanket scoring. 

WHY CHOOSE MICHELIN SAFER MOBILITY SOLUTIONS? 

  • A global leader in tyre intelligence 

  • 130+ years of mobility and engineering expertise  

  • Trusted by tens of thousands of professional fleets worldwide  


Michelin combines deep tyre engineering knowledge with advanced connected technologies to help fleets operate safely, efficiently and sustainably across all environments. 

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