Are cheap truck tyres really a good investment for your fleet?

Choosing cheap tyres for your truck fleet may seem straightforward. After all, they offer immediate savings, right? However, this approach often neglects the hidden costs they involve. In this article, we'll look at why quality tyres not only save money in the long term, but also improve operational efficiency and sustainability.

How tyres impact your costs

As tyres represent only 2 to 5% of your fleet budget1, they are often considered a minor expense. However, they play a crucial role in the TCO (Total Cost of Ownership), which encompasses all direct and indirect costs over a vehicle’s lifecycle.

In particular, they play a role in fuel efficiency, maintenance requirements and vehicle downtime. These factors combined mean that tyres actually influence more than 50% of your operating costs(1).

Fleet managers who opt for cheap tyres risk replacing their rubber more frequently, reduced durability and increased operational disruption. Quality tyres, on the other hand, offer better longevity, minimise replacement cycles and operational inefficiencies.

Save money with better fuel efficiency and mileage performance

Fuel consumption is one of the biggest expenses in running a truck fleet and tyres play a crucial role here.

Rolling resistance (the friction between tyres and the road) is responsible for up to 30% of the energy consumed by a vehicle (2).

Cheap tyres may reduce initial costs, but if they have a higher rolling resistance, this will mean higher fuel consumption. Conversely, a reduction in rolling resistance translates directly into lower fuel costs.

Switching from tyres with a C label to a B label for fuel efficiency, for example, saves 0.2 litres per 100 km, representing a saving of around €100 per year per vehicle (3).

The mileage performance of premium tyres is also more profitable over the long term, thanks to the robustness of the casing which reduces the risks of breakdown.

Boost your fleet's productivity

Operational efficiency is critical for fleet managers. Every tyre-related breakdown or replacement risks disrupting deliveries, increasing costs and negatively impacting customer satisfaction. Choosing durable quality tyres significantly reduces these interruptions.

Upgrading to premium quality tyres and performing regular maintenance can lower breakdown rates by 25%(4).

For example, a fleet of 50 vehicles could save an average of €9375 annually by reducing breakdowns and downtime(4).
By minimising time spent in workshops, quality tyres enhance overall fleet productivity.

Reduce long-term costs with multi-life truck tyres

Multi-life tyres, designed for processes like regrooving and retreading, extend their lifespan and reduce operational costs. These tyres allow fleets to achieve greater mileage without compromising safety or performance.

Regrooving can increase the mileage performance of tyres by up to 25%(5), helping fleets optimise costs over the tyre’s lifecycle. Note that a premium tyre has a higher acceptance rate for regrooving because under the tread there is an additional layer of base rubber which allows regrooving to be completed safely, without the risk of touching the plies, which is not the case with budget tyres.

Retreaded tyres also contribute to sustainability by reducing raw material consumption. On average, reusing a tyre casing reduces the raw materials needed by approximately 70% compared to manufacturing a new tyre(6). This approach aligns with the principles of a circular economy, allowing fleets to save on both costs and environmental impact.
Michelin Infinicoil technology ensures that the casing remains robust throughout its life, including 2 or 3 retreads.

Simplify fleet management

Managing a fleet involves dealing with multiple challenges, including tyre inventory and maintenance. Digital tools like the Michelin Calculators simplify these processes. These free tools allow fleet managers to track tyre performance, calculate cost savings, and optimise fleet operations more effectively.

Support your sustainability goals

Sustainability is a growing priority for fleets and quality tyres are undeniably a better choice for meeting it.

  • With lower rolling resistance, they considerably reduce CO2 emissions.

  • With multiple lives thanks to their retreadability, they can save up to 115 kg of CO2 per tyre(7) by reducing the use of raw materials and optimising fuel efficiency vs using new tyres.


Choosing sustainable tyres allows you to align with corporate social responsibility objectives and regulatory standards. This enhances your company's reputation while delivering measurable environmental benefits.

Michelin tyres, a circular economy design

  • Reduce

    Thanks to Michelin design approaches, our tyres are lighter, consume less energy, and last longer.

  • Reuse

    Michelin tyres are repairable, regroovable, retreadable.

  • Recycle

    We incorporate recycled materials into our new tyres.

  • Renew

    We use eco-design materials from renewable resources.

Make the smart investment!

In conclusion, initial savings from cheap tyres can be deceptive. Over time, their higher fuel consumption, shorter life and increased maintenance requirements erode these savings.
Conversely, opting for quality tyres offers measurable benefits, including:

  • Reduced fuel consumption and CO2 emissions

  • Fewer breakdowns and less downtime

  • Improved durability and operational efficiency


Quality tyres are an investment in the long-term profitability of your fleet. 

Discover our quality tyres for your truck

  • Truck tractor tyres

    Whether you need drive axle (D), all-position (Z) or steer axle (F), find the right tyre for long-lasting, efficient and reliable performance.
  • Truck trailer tyres

    Improve mileage and fuel efficiency while reducing operational costs, with tyres designed for reliable performance across your transport operations.

Need more advice?

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