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In the wake of major worldwide events over the past several years, fleet owners are contending with inflation, soaring fuel prices and sharp increases in raw material costs. All of these factors drive up the Total Cost of Ownership, or TCO, of each truck. Tracking and reducing fleet TCO is one of the most effective ways to future-proof your fleet management ౼ and chances are, you’re already calculating it, even if you don’t know it!
Whether you call it operating costs or simply the cost of running your fleet vehicles, the idea is the same: a truck costs far more over time than what you pay upfront. In today’s environment, understanding fleet TCO isn’t just useful, it’s one of the most accurate ways for companies to stay in control of their costs and protect their bottom line.
Fleet managers reviewing vehicle performance and maintenance data beside a truck to optimise fleet TCO
TCO meaning: what is fleet TCO and why does it matter?
No matter the size of your fleet, tracking and optimising fleet TCO helps you better manage your business expenses. Once you’re able to understand what goes into fleet TCO and how to measure it, the benefits will follow. While there’s no universal industry standard, most fleet operators are actually looking at the same types of costs.
At its core, fleet TCO includes everything your truck costs over its entire lifecycle. In addition to initial purchase price, TCO can also include:
1. Fuel
2. Tyres
3. Maintenance
4. Depreciation
5. Insurance
6. Driver wages.
When you bring all of these together, you get a much more realistic picture of what your fleet vehicles actually cost to run.
Some of these costs categories are easy to spot. Fuel invoices, maintenance bills or wages are visible and regularly monitored. Others are less obvious but just as important. Depreciation, for instance, affects long-term profitability, while downtime or unexpected repairs can quickly disrupt operations and generate additional costs that are harder to anticipate.
Keep in mind that a few key factors account for most of the cost. Driver wages, fuel consumption and purchase/leasing together represent around 70% of fleet TCO. Wages are usually the largest share, but fuel is not far behind ౼ and in today’s context, it represents 25% of total costs1. That’s why improving fuel efficiency has become such a clear goal for many fleets.
Understanding fleet TCO helps connect all these moving parts. It gives you the clarity you need to make more confident, informed decisions across your operations.
TCO fleet management: a smarter way to manage performance
One of the challenges with fleet TCO is that it’s often only partially understood. For example, fleet operators are already tracking those big-ticket items ౼ like fuel, maintenance and wages. But some costs are less visible or not fully connected to the bigger picture. Looking at your operations through the lens of TCO fleet management can change how you approach everyday decisions.
Instead of looking at each cost in isolation, you’ll start to see how everything connects. For example:
- - Fuel consumption isn’t just about distance or driving style, it’s also influenced by vehicle condition and tyre performance.
- - Maintenance isn’t just about fixing issues when they arise, it’s about how well preventative maintenance is planned and executed.
- - Downtime on its own might seem like an isolated issue. But in reality, it can affect schedules, productivity and overall efficiency ౼ which all can greatly impact fleet TCO.
- - Even resale values depend on how vehicles are maintained over time.
The same goes for decisions based purely on upfront price. It’s easy to focus on what something costs today, but if that choice leads to higher fuel consumption, more frequent maintenance or shorter lifespan, it can end up costing more in the long run.
For companies, focusing on Fleet TCO can help bring all of this together, making it easier to understand the long-term impact of each decision and how each decision contributes to overall performance, not just the immediate cost.
Tools like a TCO calculator, a TCO model or fleet management software can make it easier to compare options and understand the impact of your choices before you make them. But not to worry ౼ even without advanced tools, simply adopting a fleet TCO mindset already makes a difference. It helps bring more consistency to decisions and keeps the focus on long-term value.
And when you look closely at where some of that value is created, one factor stands out more than you might expect: your tyres.
Where fleet TCO is often underestimated
At first glance, tyres might not seem like a major cost driver. After all, they typically represent around 6% of a truck’s overall fleet TCO2. But their impact goes much further than that.
Most people look at tyre cost in terms of cost per kilometre ౼ how many kilometres a tyre lasts. That’s a good starting point, but it doesn’t tell the whole story. Tyres also affect fuel consumption, maintenance costs, downtime and even how vehicles perform over time.
Choosing tyres with better first life longevity ౼ and those that can be regrooved or retreaded for multiple lives ౼ can help extend their lifespan and reduce how often they need to be replaced. That alone already contributes to lowering fleet TCO.
But the real impact of tyres becomes clear when you look at how they affect day-to-day operations.
The hidden power oftyre performance: reducing fleet TCO
In a world of rising fuel costs, tyre performance plays a bigger role than ever. Imagine a fleet that chooses tyres mainly based on a lower upfront cost. At first glance, it looks like a smart decision. But over time, those tyres may wear faster, need to be replaced more often and contribute to higher fuel consumption. They may also increase the risk of punctures or breakdowns, leading to more downtime.
Now compare that with a fleet that invests in higher-quality tyres. These tyres last longer, can be regrooved or retreaded and are designed to reduce rolling resistance. For example, fuel and energy costs account for 25.5% of TCO for fleets running on 100% premium tyres, compared with 29.7% for fleets with less than 70% premium tyres. The same goes for maintenance costs ౼ 5.9% of TCO for premium fleets versus 6.4%3. Over time, the difference becomes clear. The second approach leads to a lower overall fleet TCO ౼ even if the initial investment was higher.
It’s a simple shift in perspective, but an important one: when it comes to fleet TCO, what matters is not just what you pay upfront, but what you pay over time.
Rolling resistance: a key lever for reducing fleet TCO
At Michelin, we calculate tyre-related TCO by combining cost per kilometre plus the resulting fuel consumption. And this second part is key.
Rolling resistance is the energy lost when a tyre rolls under load. The higher the rolling resistance, the more energy ౼ and therefore fuel ౼ is needed to keep the vehicle moving. In fact, rolling resistance can account for up to 15% to 35% of a vehicle’s fuel consumption! That makes it a major lever for reducing fleet TCO.
Even small improvements can make a huge difference. Reducing rolling resistance by just 1 kg/t for a 40-ton truck can save more than 2 litres of fuel per 100 kilometres4. Over time, those savings add up quickly.
An established, European rating system has made it easy to compare rolling resistance between two tyre choices. Tyres are rated from A to E, similar to energy labels on household appliances. The better the rating, the lower the rolling resistance ౼ and, in turn, the lower your fuel bills are. Fleets running on B grade tyres can save as much as 65,000€ in annual fuel costs compared to those with C grade tyres5. In short, choosing tyres with lower rolling resistance is one of the most effective ways to reduce both fuel consumption and overall fleet TCO.
Fleet expense management: thinking beyond upfront costs
Effective fleet expense management is about understanding how everything fits together. Tyres are a great example of this because they don’t just affect one cost. High-quality tyres, combined with regular checks and preventative maintenance, help reduce punctures, limit breakdowns and avoid unnecessary downtime. They also help lower maintenance and repair costs, while keeping fleet vehicles in better condition.
Preventative maintenance plays a key role here. By spotting issues early, it helps avoid bigger, more expensive problems down the road and reduce unexpected future expenses. It also keeps vehicles running more consistently, which is essential for managing operations smoothly.
Over time, these improvements can really add up. Vehicles last longer, perform better and stay in better condition, which can even lead to stronger resale values. In that sense, tyres are not just a cost, they’re also part of a broader performance strategy.
A common mistake: focusing on upfront cost instead of lifecycle value
One of the most common mistakes in fleet management is focusing too much on upfront costs. It’s an easy trap to fall into. Whether it’s vehicles, tyres or maintenance strategies, the lowest initial price can often seem like the most attractive option. But if that choice leads to higher fuel consumption, more frequent repairs or shorter lifespan, it can quickly increase total costs.
Fleet TCO helps avoid this by shifting the focus to lifecycle value. Instead of asking “What does this cost today?”, it encourages a more long-term approach: “What will this cost over time?”
Why tracking fleet TCO makes a real difference
Tracking fleet TCO gives you a clear, complete view of your costs over time.
A regular TCO analysis helps you understand where your money is going and where you can make improvements. More importantly, it brings consistency to how decisions are made. Instead of looking at costs one by one, everything is evaluated through the same lens.
As we continue to see fuel prices fluctuate and operating conditions keep evolving, that level of visibility is essential. It allows companies to stay in control, adapt more easily and manage their operations with greater confidence.
Making every kilometre count
At the end of the day, fleet TCO is about making smarter choices. From fuel consumption to preventative maintenance, from tyre selection to lifecycle management, every decision plays a role. By understanding and actively managing fleet TCO, companies can reduce costs, boost competitiveness on the market and improve efficiency.
How to get started with fleet TCO
We’ve shared a lot about fleet TCO, but you don’t need complex systems or a complete overhaul of your operations to get started! For most fleets, managing fleet TCO is just about building on what you’re already doing.
Step 1: A great place to start is to clearly identify your main cost drivers. For most fleets, that’s going to include fuel, maintenance, staff and tyres. Examining these line items together will help you understand where your biggest expenses are and where you have the most room to improve. Start with a fleet audit!
Step 2: Track key data consistently. Keeping a close eye on fuel consumption, maintenance interventions and tyre performance gives you a clearer picture of how your fleet is operating day to day.
Step 3: Review your data regularly! This can turn insight into action. Over time, patterns start to emerge, making it easier to adjust your strategy and continuously improve your fleet TCO.
FAQ:
Calculate total cost of ownership by combining the vehicle purchase price with all operating costs ౼ such as fuel, tyres, maintenance, depreciation, insurance and driver wages ౼ over its entire lifecycle.
Total cost of ownership is the complete cost of a truck over its entire lifecycle, including purchase price and all direct and indirect operating expenses.
Common metrics used for total cost of ownership include fuel consumption, maintenance costs, tyre cost per kilometre, driver wages and depreciation.
1. Michelin & Ducker Truck TCO Report, p. 12
2. Michelin & Ducker Truck TCO Report, p. 12
3. Michelin & Ducker Truck TCO Report, p. 18
4. TCO White Paper, p. 7
5. 0.8L is the average deviation (VECTO value) measured between 2 labelling letters (B compared to C) for a new tyre. Simulation of an average saving over the life of the tyre of 0.6 liters per 100 km between a B-class tyre and a C-class tyre, for a vehicle traveling 150,000 km per year, for a fleet of 50 vehicles, with an assumed price of €1.45 per liter.
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